Daena Bougoure-Latchford
Business Development Executive

Daena Bougoure-Latchford joined the SPASA team as Business Development Executive for the Victorian region in 2020.

With over 20 years experience managing customer relationships and building sales across many different businesses, Daena is committed to supporting business partners – ensuring they have all the resources to grow their business across all functions.

Engaging and proactive, with a high level of professionalism and an eye for marketing and training, she quickly progressed from Maytronics Account Manager to Water Treatment, Business Development Manager. In this role, Daena was responsible for bringing the Mineral Swim brand to life and working closely with Pool Shops, Builders, Franchise Groups and Influencers across Australia. A career highlight, Daena commented that it was fantastic to bring a product to market that positively benefits the health & wellbeing of families. As well as her extensive industry experience, Daena has also worked in the airline and beauty industries and is passionate about health and wellness.