The Swimming Pool & Spa Association of Australia (SPASA), Australia’s peak swimming pool and spa industry body, has announced the acquisition of the SPLASH! brand from The Intermedia Group (TIG) and Interpoint Events (IE).

The acquisition of the brand includes both SPLASH! magazine and the SPLASH! Pool & Spa Trade
Show, and will take effect immediately.

Over the past 20 years, the SPLASH! brand has developed to become the premier expo, magazine and
digital platform for the Australasian recreational water trade.

The magazine and trade show will operate exactly as before in a seamless transition of ownership. Key
staff will remain in place including Chris Maher as managing editor of the magazine and Karen Jaques as
national sales manager for both the trade show and the magazine. Editorial independence will remain in

Additionally, TIG and IE will continue to oversee the publication of the magazine and the organisation of the show under a consultancy agreement, ensuring the same standards continue to apply to both entities, with Simon Cooper maintaining similar roles to those he held previously.

“Continuity is paramount for the media brand, with management contracts in place with TIG and IE to ensure the operational effectiveness of the brand is maintained seamlessly,” said Lynley Papineau, President of SPASA.

“Staff will deliver business as usual and editorial independence will be maintained, with National Sales Manager Karen Jaques, Managing Editor Chris Maher and Managing Director/Publisher Simon Cooper, working side by side with TIG, IE and SPASA.”